Latest update on the Florida Dance

December 5, 2003

As most people have noticed by now, the last Google monthly update done in November, dubbed “Florida” has generated a lot of uproar amongst the business community and the Internet economy. This latest update is a clear example of the power of Google and what it can mean to a large number of commercial websites that depend on their rankings for the success of their business model and their viability.

As I have written in previous articles on this and as I was interviewed and quoted by the New York Post on November 27, I still believe that if your site has had little or almost no OOP penalties, in that case I would stay put and not do anything for the time being.

There are many old and well-established commercial websites that have lost considerable rankings and that suffered a staggering loss of traffic in the process. To the best of my knowledge, this is the largest and the most important algorithm change in the 5-year history of Google. Since November 15, Google has started to impose what some call the Over Optimization Penalty, or OOP.

It’s still a bit too early to speculate what effect the OOP will have on some sites, but it might suggest to me that it may indeed be a form of static penalty, meaning whatever modifications you make now will probably not get your site back into the top results, at least not until the next Samba!

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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