July 17, 2010        (Updated from my previous article written in March 2003)

(Continuation of our Wordtracker article on page two).

The point I want to make here is, using the above example, a website selling car tires would have better success at using keywords such as "automobile tires" instead of "car tires", while the competition is so much greater.

Implementing a strategy relying on searcher behaviour
One of my favourite methods I use in obtaining targeted traffic for my clients is create a website that is content-rich and very targeted to its intended audience. If your site sells fishing gear and related accessories, you need to target the outdoor sportsmen audience. Another possible avenue could be boating enthusiasts. Many people that own boats also enjoy fishing a lot still . Also, ask yourself: is it possible that some of them practice other outdoor sports, such as hunting or camping?

Using Wordtracker in the above example, try to research some keywords that will help you discover other keywords or search phrases that the real fishermen out there are typing and build content and pages using those newly-found search terms.

If one of those new terms is "phosphorescent fishing lures", build and create new pages on those 3 words and link them to your "fishing lures pages". The more targeted your pages are, the more targeted your visitors will be and this should greatly improve your site's conversion rate.

Next >>> The conclusion

Pages:     1     2     3     4

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.