April 24, 2008     (Updated from our Jan. 26, 2006 article)

If you're looking for a simple and effective way to acquire links to your Web site, one of the best ways to do it is with linkbaiting. The idea isn't new and has been around for some time. The process of linkbaiting is very simple. All that it entails is to offer something that is free to other Internet users, or a free online tool, a research brief on a specific topic or something similar that will encourage others and webmasters to link to your site.

Ever since the Google search engine came about to what it is today, Google has always relied heavily on the number and quality of links pointing to a specific site in order to determine the popularity of that site. This is called link popularity and can have a drastic impact on how high a site can rank in the major search engines.

Google relies on its patented PageRank algorithm to determine the overall popularity of any given site. Simply put, if site A links to site B, then Google takes that as a 'vote' from site A to site B and ranks it accordingly in its database. As you can see, the more sites that are linking to you, the higher your link popularity will be when compared to similar sites in your field.

Next: How to perform effective linkbaiting >>>

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Leasing links to your website will boost your search engine visibility

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau, 2006.

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