August 1st, 2003

Search engine Ask Jeeves is updating its UK website to deliver more targeted promotions in its results, as it seeks to boost its appeal to advertisers.

In a series of enhancements, Ask Jeeves has reassessed how it delivers search results to users.

It will now deliver adverts that are closely related to the user's query, as well as offer results recommended by its team of editors.

Ask Jeeves is trying to provide two types of results: those that answer specific queries; and those looking to explore subjects requiring more general answers.

"By enhancing our core functionality we believe we will drive consumer usage, which is key to developing the platform for advertisers," said Adrian Cox, chief executive at Ask Jeeves UK, in a statement.

Competition among search engines remains fierce. Yahoo recently announced the acquisition of Overture Services, signalling its intention to go head-to-head with Google.

Google currently provides the algorithmic part of Yahoo's search capabilities.

Source: Personal Computer World

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.