October 8, 2003

Yesterday Yahoo! announced the completion of Yahoo!'s acquisition of Overture. As a result of the merger, Overture is now a wholly-owned subsidiary of Yahoo!

This means that Yahoo! is now the proud owner not only of its own directory (Yahoo!) and search engine (Inktomi), but also of a pay-per-click text ad provider, Overture, and Overture's two regular search engines, AltaVista and AlltheWeb.

Overture is expected to merge AltaVista and AlltheWeb into one search engine shortly. It is unclear, however, whether Yahoo! would like to joint the Inktomi and AltaVista/AlltheWeb teams, in order to develop another unified search engine.

Overture's headquarters will remain in Pasadena, USA, following completion of the acquisition. Ted Meisel will continue to lead Overture and will report to Dan Rosensweig, Yahoo!'s chief operating officer.

Source: Pandia

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