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Microsoft & Overture Extend Search Distribution

October 17, 2003

Overture today announced it has extended its search distribution relationship with Microsoft in the United States and United Kingdom through June 2005.

Under the terms of the new deal, the companies have entered into a paid placement search agreement to provide Overture search results to U.S. and UK users of MSN Search. The agreement provides for the companies to potentially expand into additional countries.

"Overture has been an important search provider to MSN, offering high-quality search listings to MSN customers and strong opportunities for advertisers," said Christopher Payne, vice president of MSN at Microsoft. "We are pleased to continue this mutually beneficial relationship in the U.S. and UK."

Overture's industry-leading global distribution network includes major Web portals, ISPs and other heavily trafficked destination sites. Overture's search listings are generated by the company's more than 100,000 advertisers who bid for placement on keywords relevant to their business.

"Overture is focused on supporting and growing its distribution network by providing value to partners around the world," said Ted Meisel, president of Overture. "We believe that extending our relationship with MSN in the U.S. and UK will allow us to further develop customized solutions and additional revenue-generating opportunities for our partners."


Source: Overture

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