October 28, 2003

Survey results show that "organic optimization" of Internet marketing is still most important to businesses.

Raleigh, NC - In a survey conducted at www.SearchEngineLowdown.com, visitors were asked which method of online marketing they considered to be the most important for their business. With just nine weeks until Christmas, participants overwhelming declared that “free/organic” search engine optimization was the most vital, with 70% of all those responding favoring this method of Internet promotion.

While Pay-Per-Click (PPC) advertising continues to dominate the search engine industry headlines, only 16% of respondents signaled its overriding importance to their Internet marketing efforts. Third most popular was “word of mouth” with 8%, followed closely by email campaigns with 6%. Banner ads, which have declined in popularity in recent years, received just 1% of all the votes.

Source: Search Engine Lowdown.com

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