October 29, 2003

Once given up for dead, Ask Jeeves finds a spot in the highly competitive search market.

When Steve Berkowitz joined Ask Jeeves as head of its Web properties division in April 2001, the company was in a full-blown meltdown. The once high-flying Web business posted net losses of $425 million that year, including a $355 million charge to reflect the crumbling value of businesses it acquired at the height of the boom. Its stock traded for around a dollar, down from a high of $191 in November 1999. If you were a gambling man – and a cautious one at that – you might safely bet that Ask Jeeves was headed toward the same dot-com graveyard then bursting with hundreds of companies that were too ill-conceived or ill-funded to survive the economic turndown. You would have lost that bet.

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