October 30, 2003

Some on the Street say the search engine's IPO might fetch $25 billion. Use a different yardstick, and that sum seems way too high.

You don't need a search engine to find opinions about this topic: How much Google would command if it were to go through with a much-anticipated, first-time sale of stock to the public -- which many believe could happen as early as the first quarter of 2004. The fascination with Google's initial public offering is a no-brainer since it could prove the most lucrative and successful IPO since the dot-com crash.

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