October 30, 2003

Google will raise billions when it goes public in a few months, but Jack Schofield wonders if it will be overtaken by competitors. Has Google left it too late? The web's favourite search engine is expected to go public in March, with a value somewhere between $15bn and $25bn, about the same as Amazon.com.

On the net, it will be the most closely followed sell-off since Netscape and Red Hat. But while it will leave Google's coffers bulging with cash, and make co-founders Larry Page and Sergey Brin two of the world's richest men, it may not be enough to fight off Yahoo and Microsoft, which also covet the search business.

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