October 31, 2003

Tell me that Google isn't already starting to think like a public company. Head out to the popular search engine, punch in a ticker symbol, and the first item that comes back is a link for a stock quote along with its financials.

Big deal? Well, maybe not, but what about typing in something a little more common. Go with the word "eat" and what comes out on top? Restaurateur Brinker International (NYSE: EAT). That word was entered as a search term on rival Overture's site nearly 10,000 times last month. Clearly most of those queries were made by folks who were simply hungry. How many of those do you think wound up at Chili's or Macaroni Grill or any of the other Brinker properties -- if not mulling over the stock itself?

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