October 31, 2003

Yahoo! sites in Europe (Germany, UK, Spain, France, Italy) are now replacing Espotting pay-per-click listings with Overture text ads.

This was to be expected, given that Yahoo! has acquired the Overture company. Nevertheless, it is another blow for Espotting, as it is loosing one of its most important customers.

FindWhat, the American company that is buying Espotting, may count this as additional reason for abandoning the acquisition altogether.

However, Espotting is not the kind of company that gives up without a fight. In a press release the company notes that Espotting's volume base of queries has grown to 1 billion in September 2003, up from a previously quoted figure of 850m per month.

The 1 billion figure excludes the volume of queries that originate from Espotting's Yahoo! Europe deal. The reason for this high figure is the fact that there is still a large number of smaller sites that deliver Espotting text ads.

Source: Pandia

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