November 3, 2003

(Part Two of a two-part article by Fredrick Marckini)

In part One, we discussed how using a request for proposal (RFP) to shop search engine marketing (SEM) services is a mistake because it doesn't capture expertise or relationship. Nor do first-time buyers possess sufficient depth to formulate the specifications needed to select the right vendor. This week, we examine open communication and propose a request for information (RFI) as an alternative.

To continue reading this article, please click here.

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.