November 7, 2003

Anne Holland sums up this week's AD:Tech show as a success, but with certain qualifications.

She believes that after 11 shows, the conference would have settled into a pattern of several major sponsors with "massive booths" and that most attendees would be well versed in the online advertising space. Yet, the show did not have any big booths, many of the exhibitors were unknown companies, and attendees came from all levels of expertise.

While I agree with her assessment, I am not surprised the show turned out as it did. While the online advertising industry has been around for ten years, many in the general advertising world are just realizing it exists, and they are getting curious. New companies are still stepping in because this industry, with its many subsets, will never stop changing as has traditional advertising.

I think it's a very positive sign that the conference had many "newbies" in attendance. The more people exposed to online marketing the more potential there is for its growth to continue.

Source: Marketing Wonk

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