November 15, 2003

Imagine a world where you type something into a search engine and the result is a uniquely indexed, real-time display of links generated just for you.

Alongside them are, of course, superbly targeted paid listings as tempting, if not more so, than the algorithmic results. Judging by the public statements of some of the biggest search players, that's exactly what they're planning.

Surely there's more to the personalization plans than I've heared, but the gist of what's endlessly discussed these days is new technology, such as what Google acquired with Outride and Kaltix, will enable search engines to "learn" from people's previous searches. That learning would presumably allow the engines to infer searchers' stage in the purchase cycle, along with their deepest, truest desires.

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