November 17, 2003

Time to face facts: consumers hate Flash. "If you must offer a 'skip intro' option, shouldn't your better judgment kick in?" asked Anna Murray, President e*media inc., during a panel on Marketing to Women at the recent AD:TECH conference.

On October 29th, Murray ran a poll garnering responses from 579 consumers voting for their favorite of two home page variations for "Acme Haircare". One version started with a Flash intro, the other was static HTML. (Link to original poll below.)

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