December 9, 2003

Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools designed to assist with all aspects of the shopping cycle.

Overall, shopping search engines are far superior to general purpose web search engines if you're looking to research and buy products. This superiority comes in part because shopping search engines take advantage of the structure of online product catalogs, with clearly identified characteristics such as price, description, features and so on.

But shopping search now also provides a lot of valuable information that's simply beyond the capabilities of general search tools. Things like consumer reviews, merchant ratings, lists of the most popular products, total prices that include tax and shipping -- all of these features are designed not only to help you find the best deal, but to help you research and compare products well before you're ready to buy.

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