January 21, 2004

The Shop.org / BizRate 2003 eHoliday Mood study produced some interesting results.

The top 5 marketing promotions that have been most successful in driving business for the holiday period are; free ship with conditions (59%), online only sale (27%), free ship no conditions (24%), offline-online sale (22%), and free gift with purchase (14%).

When asked what promotion vehicle has been most successful in driving business, the response was their own email promotion (86%) (?), search engine marketing (58%), affiliate marketing (50%), catalog drops (37%), and portal shopping listing (17%).

[Full story: Holiday Season Finishes Strong For Online Retailers - Shop.org].

What is truly hard to understand is when participants said their email marketing campaigns were more successful than their search engine marketing efforts.

Given the extremely high levels of email spam that are rampant everywhere these days, the opposite would have in fact been largely expected.

Source: A.M.G.Y.

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