February 20, 2004

Google has added multiple new formats to their AdSense Contextual Advertising Network for web publishers.

The new ads offer the ability to show only one targeted text ad at a time, intros a new, wider skyscraper, and small and big versions of their rectangle ad formats.

New formats include:

Button (125x125) - Displays 1 ad on a page
Wide Skyscraper (160 x 600) - Displays up to 5 ads on a page
Vertical Banner (120 x 240) - Displays up to 2 ads on a page
Square (250 x 250) - Displays up to 3 ads on a page
Large Rectangle (336x280) - Displays up to 4 ads on a page
and the Small Rectangle (180x150) - Displays 1 ad on a page

Google seems to be encouraging the use of ads placed with the main content of sites, which has been rumored to bring better results for publishers and advertisers.

Source: Google

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