April 1st, 2004

Called "Gmail", the new Google service will compete with offerings from Yahoo, Microsoft and others, and move it closer to being a Web portal that offers a wide variety of Web services.

Larry Page, Google's president of products, stressed the service's search function, which will allow users to instantly find e-mail messages with the same type of technology used on the Google Web site.

"Being able to search e-mail quickly and easily is an important thing", said Page.

Google will begin testing Gmail among a small group of users this week, Page said. He did not say when the product would be available to the general public.

The service will be free with one gigabyte of storage, hundreds of times more than what other free e-mail services provide.

Google will make money off the product with small text ads placed in each e-mail message. The ads will be contextual, meaning they will be related to the content of the e-mail.

"This is a good way for us to make money and it's also un-intrusive", Page said. "The clicks that this generates will be good eventually for advertisers".

Like the Google Web site, Page said, Gmail will have a clean and simple interface and be easy to use.

Source: Mercury News

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