April 12, 2004

Paid search ads have become a major source of search engine income by creating a flexible market for business leads, which allow an advertiser to reach a new customer.

Mesothelioma, an asbestos-related cancer, was the biggest word in search-engine advertising Thursday, with law firms paying $90 or more to place ads.

"It can get to be a bidding war," says Tracy Helser, Web manager for Kazan, McClain, Abrams, Fernandez, Lyons & Farrise, an Oakland, Calif., firm specializing in asbestos cases that advertises on search engines.

Though it can change daily, the amount advertisers will pay for such leads ranges from as much as $100 for mesothelioma information to $20 for conference-call services and 31 cents for paper clips.

From an attorney's point of view, mesothelioma cases, when pursued individually, "are the most valuable cases in the system," says Deborah Hensler, professor of law at Stanford and co-author of several Rand studies on asbestos litigation.

Source: Washington Times

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.