DoubleClick to acquire PerformicsMay 17, 2004 New York-based DoubleClick said it would pay $58 million in cash for search engine marketer Performics, plus additional payments of up to $7 million based on future earnings. Performics helps clients automate and track the performance of paid placements in search listings on multiple search engines. Performics clients include Time Warner Inc's (NYSE:TWX - news) Internet provider America Online, cellular phone maker Motorola (NYSE:MOT - news) and retailer Target Corp (NYSE:TGT - news) and expects to see revenues increase by 50 percent in 2004 from a year ago. Once the acquisition closes, DoubleClick said it would combine Performics' search marketing technology with its DART system for tracking and analyzing online advertising including banner ads and more sophisticated rich media ads. DoubleClick said it expected an additional $10 million in revenue over the second half of 2004, with search management revenue accounting for slightly less than half of that amount. Adding Performics' business would raise operating expenses and cost of revenue by nearly $9 million in the second half of this year. DoubleClick said Performics would have 130 employees by the time the acquisition closed and that additional employees would be hired for that business by the end of the year. The acquisition is subject to approval by antitrust regulators. DoubleClick shares traded 13 cents lower to $7.91 on the Nasdaq. Source: Yahoo News Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here. Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research. You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others. Powered by Sun Hosting Sponsered by Avantex Traffic stats by Site Clicks™Site design by Mtl. Web D. Sponsered by Press Broadcast Sponsered by Blog Hosting.ca Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
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