Overture signs deal with News Interactive

June 9, 2004

Yahoo subsidiary Overture Australia has signed a deal with News Interactive, to provide advertising and search services to the News websites.

The sites include news.com.au, CareerOne, realestate.com.au and websites for newspapers such as The Australian, The Daily Telegraph, The Herald Sun and The Courier Mail.

News Interactive managing director Nic Jones said his company was the first internet network in Australia to implement Overture's entire online marketing suite.

"We believe that our agreement with Overture will set a precedent for the Australian industry," Mr Jones said in a statement.

"By combining the expertise of both our companies we will capture significant value in one of the fastest-growing online advertising markets".

Overture Australia managing director Mel Bohse said Overture's distribution network now reached 85 per cent of Australian internet users.

Source: SMH.com.au

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