June 18, 2004

Google yesterday extended its Adsense program to smaller businesses and is also testing a new "enhanced" search tool that provides web publishers with a flexible search tool to reflect the content of the site.

Adsense was previously offered exclusively to larger websites and portals that achieved a certain amount of web impressions, such as AOL and BellSouth. Now any web publisher can apply for the programme at www.google.com/adsense/.

Adsense delivers targeted text and image ads to websites, with Google sharing the revenue generated from ad clicks with the web publisher. The search tool is hosted by Google and requires no additional resources from the publisher.

These search results pages can also be customised with logos specified by the publisher and colour schemes that complement the website. Web publishers can also track the number of queries, clicks, click through rate, and earnings through a web-based account interface.

Google also announced it is trailing a 'Site-Flavoured Google Search'. The tool allows web publishers to select from a variety of categories to specify the interests that describe their website.

For instance, a computer site owner might select [computers > hardware] to describe their site. A user searching for the word "mouse" from that site will see results more relevant to the computer peripheral than the animal.

Source: Net Imperative

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