June 21, 2004

Search portal Ask Jeeves expands its Smart Search capabilities and adds site preview tool called Binoculars, making it easier and faster for users to find information.

The company has expanded its Smart Search features, which enable users to conduct more effective searches by helping narrow, broaden or more directly answer user queries.

Smart Search uses Ask Jeeves' combination of everyday language and structured-data search technologies.

Ask Jeeves' also introduced Binoculars, a patent-pending site preview tool, currently in beta launch, which enables users to preview their search results before clicking through to visit the end pages themselves.

The company said that a study conducted by VeriTest, a unit of Lionbridge Technologies Inc., concluded that Binoculars reduced the number of clicks required to find relevant results by 50-70 percent per search.

Source: Click Z

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