June 22, 2004

Yahoo launched a Chinese-language search portal on Monday, following Google's lead for a stronger foothold in one of the world's biggest Internet markets.

The introduction of Yahoo's new Web site, www.yisou.com, follows Google's acquisition last week of a minority stake in Baidu.com Inc., China's biggest independent Internet search engine and one of Google's strongest rivals here.

"Yahoo believes the introduction of Yisou will help extend our reach into the rapidly growing search market in China," David Lu, Yahoo North Asia's vice president of search and marketplace, said in a statement.

Yahoo China already has a Chinese search company, 3721, which it acquired last year for $120 million.

Google has offered Chinese-language searches since 2000 and is hugely popular among China's more than 80 million Internet users --the world's second biggest Internet market after the U.S.

Source: The New Nation

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.