Amazon lets publishers syndicate search results on A9March 16, 2005 Search engine A9, an Amazon property, now features a set of technologies that enables Internet publishers to syndicate certain search results. A9.com, the search unit of online retailer Amazon, on Wednesday unveiled OpenSearch, a protocol for content publishers to repurpose search listings for their own design. The system would allow a legal Web site to display a top list of legal resources, for example. Or a chess aficionado Web site could show search results for new chess games online. "OpenSearch (is) an open format that will enable search results to be displayed anywhere, any time," according to A9's Web site.
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 The technology comes amid widespread experimentation in Web search and with the content syndication format Really Simple Syndication, or RSS. Yahoo, Google, Microsoft's MSN, Kanoodle and a host of others are testing new content-publishing tools that better connect people; yet they're simultaneously developing technology to help people find specialized materials online. A9's OpenSearch is kind of at an intersection of the two. A9 bills OpenSearch as an extension of RSS, or the XML standard for syndicating content worked over for Web search syndication. "Rather than introduce yet another proprietary or closed protocol, OpenSearch is a straightforward and backward-compatible extension of RSS 2.0, the widely adopted XML-based format for content syndication," according to A9. A9 has already solicited developers to create specialized "columns" of search results that can be syndicated. Those on its Web site include a search of The New York Times Web site or the National Library of Medicine archive of biomedical and life sciences journals. Amazon Chief Executive Jeff Bezos announced the technology at the O'Reilly Emerging Technology Conference in San Diego. Source: C-Net News Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.  Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.
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