Google lost its appeal against a French court

March 17, 2005

As some already had expected, Google just lost its appeal against a French court, over trademark infringements brought about by two French travel agencies.

Google must now pay 75,000 euros in damages and costs to Luteciel and Viaticum.

A lawsuit was filed after Google users searching for the two French companies found themselves directed instead to rival sponsored links.

Google's failure to follow an order quickly enough triggered the fine.

In October 2003, the French courts told the search engine to stop displaying rival sponsored links. The court said that Google had been guilty of "trademark counterfeiting".

Companies pay to have their websites linked to particular terms on Google.

Under current Google policy, if it is judged that an advertiser uses a trademarked term as a "keyword trigger", those words are taken out of its campaign.

Source: BBC News

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Tired of receiving unwanted spam in your in box? Get SpamArrest� and put a stop to all that SPAM. Click here and get rid of SPAM forever!

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

Pay Rank for $ales securely with your Visa, MasterCard, Discover, or American Express credit card through the secure PayPal network. (Note: PayPal is an eBay company, and maintains a net free capital of US $ 50 Million).

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Powered by Sun Hosting Sponsored by Avantex Traffic stats by Site Clicks�

Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca

Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
email: info@rankforsales.com