Yahoo trials new Instant Messaging programMay 18, 2005 
Yesterday, Yahoo introduced a trial version of its Instant Messaging program that promotes VoIP technology and Yahoo's new social network. Yahoo, whose No. 2 instant chat service has an estimated 65 million users, will offer a free update to Yahoo Messenger during its test phase. In addition to letting people send standard instant text messages, the new version is designed to make it easy to call friends free via computer, send a short text message to a mobile device, share photos or post content to a personal Web log. Despite the bevy of updates, Yahoo said it focused particularly on VoIP enhancements by placing a "click to call" button front and center, by adding voicemail features and by optimizing voice connections to and from those with broadband and those with dial-up.
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 "E-mail was the killer application from the mid to late '90s, then instant chat came second, now VoIP is opening up the third chapter," Frazier Miller, director of Yahoo Messenger, said in an interview. The move comes shortly after America Online, which boasts the No. 1 chat service, began testing software that integrates voice, data, mobile and video communication. Both media companies are eyeing opportunities to leverage their large, loyal audiences to promote more usage of their network's services and help people grow accustomed to using VoIP and online video. Miller said that though Yahoo has offered free voice calling since 1999, the company has only recently re-evaluated itself as a communications provider, outside of just servicing e-mail and IM accounts. Video and voice are also key parts to the equation, he said. And as all of those forms of communication converge on IP networks, Yahoo has the opportunity to be the go-to operator. That's why in its new application, Yahoo is trying to remove the roadblocks consumers experience when moving from one form of communication to another. For example, Yahoo has created a contact card for subscribers to fill out and share with friends so that people can synchronize their address books. Yahoo also meshed the new application with Yahoo 360, a social network featuring free blogs and content-sharing. The new tool lets people post content into their personal blog from the IM window. Source: C-Net News  Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.  Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.
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