Financial Times selling invisible spam links

June 14, 2005

Aaron Wall reports that the Financial Times is practicing some black hat SEO techniques that would get normal sites banned out of search engines.

Ever get the sense that many business models are being challenged by the web?

In spite of being subsidized, the Wall Street Journal has been seeing eroding profits. In the most recent issue of the Linking Matters Newsletter Ken McGaffin noted that Financial Times sells hidden advertising links.

That is prettymuch the two largest papers about making money and both of them are getting worse at it, and Financial Times is running a business model based on deception. Can you trust news sites that hide their content and their own business model?

It will be interesting to see how Google deals with the hidden links.

Something tells me they are not going to delist FT, although I could be wrong. As this type of shady link activity spreads it will require search engines to place more weight on click stream data, editorial review data, and user data.

Source: Search Engine Journal

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