Google hits all-time high in search referrals

June 28, 2005

On June 6, 2005, Google�s U.S. search referral percentage hit an all-time high, climbing above 52 percent for the first time, according to WebSideStory.

According to independent research that was collected and analyzed, Google�s search referral percentage � the percentage of search traffic it sends to other sites on the web � is more than double that of its nearest competitor and culminates a meteoric, four-year rise.

WebSideStory analyzes more than 30 billion page views for its customers each month. For the full story and more information on the search engine landscape, please visit www.websidestory.com/datainsights.

�WebSideStory tracks multiple online visitor acquisition sources for more than 700 businesses, including some of the biggest brands in the world,� said Jeff Lunsford, CEO of WebSideStory.

�Google has become a staple for any serious online marketing operation and this data shows why: They generate more than half of all online search referrals in the U.S. and as much as 90 percent in other countries.

Google�s early decision to focus on quality of search results has clearly paid off.�

Source: WebSideStory

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