Yahoo integrates metasearch to HotJobs

July 7, 2005

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Internet users don�t like to search hundreds of sites looking for what they need. Instead they look for convenience and would like to rapidly find what it is they are looking for.

Yahoo is working hard to deliver all that. Traditional classifieds/listings providers such as newspapers, the Yellow Pages and vertical search engines will have to confront aggregators in one form or another.

Smart consumers may start to wonder, �Why go to an individual site when I can get everything from Aggregator X?� By the same token the aggregators will have to differentiate from one another and figure out how they�re going to make money.

There are essentially two ways to do that: offer the best user experience (Oodle, for example, has lots of refinement options, personalization and alerts) and/or the most comprehensive data set.

Recruitment ad spending in print newspapers was worth US$4.6 billion in 2004 according to the NAA. The Kelsey Group estimates that 2004 online jobs-related spending was approximately US$800 million�- the largest of the main classifieds categories.

Yahoo brings a trusted consumer brand to the equation. The question now is: will CareerBuilder (newspaper-owned) and Monster follow Yahoo and begin scraping or otherwise collecting data from other sites as a defensive strategy?

Source: Search Engine Journal

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