Google's market share fell slightly in June

July 19, 2005

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According to comScore Networks, U.S. search data for June showed that Google's market share fell slightly, as Yahoo and MSN both made small gains.

Google's market share of U.S. searches for the month was at 36.9% compared with 37.5% in May, after having an increase of 100 basis points in May.

Yahoo had a 30.4% market share, a gain of 23 basis points, and MSN had a share of 15.7%, a gain of 48 basis points.

Bear Stearns noted that Google's query volume rose 36% year-over-year versus a 28% increase for the industry, outpacing Yahoo's 32% increase but trailing MSN's 42% increase.

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Sequentially, Google's query volume declined 6%, which compares with a 4% decline for Yahoo, a 1% decline for MSN, a 4% decline for Time Warner unit AOL, and a 7% decline for Ask Jeeves.

The research firm noted that for the second quarter, unique searchers versus the year-ago quarter increased 31% for Google, 21% for Yahoo, and 14% for the industry, while the number of searches in the quarter increased 38% for Google, 42% for Yahoo, and 31% for the industry.

"We believe the lower growth rate in searches for Google reflects Google's search efficiency, returning more relevant results," Bear Stearns said.

Bear Stearns cautioned investors not to rely too heavily on only U.S. volume data to form an investment opinion for the quarter "as other factors such as international traffic (which we will report soon), click-thru rates and pricing should be considered."

Bear Stearns expects Google to report second-quarter pro forma earnings of $1.31 per share on revenue of $860 million, compared with a consensus estimate for pro forma earnings of $1.19 per share on revenue of $840 million.

"We will continue to look for signs of improving fundamentals for Google that will cause us to revisit our longer-term thinking on the company. At this time, however, we maintain our current estimates and our 'peer perform' rating on the stock," the firm said.

Source: Forbes

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