Will Blinkx get acquired by another company?

July 21, 2005

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Blinkx is a remarkable search engine that has been able to put itself in contention with Google, Yahoo and AOL in the fast-paced video-search sector.

This is just raw speculation, but it seems to me that someone (probably a traditional media company) will want to acquire the company before too long.

There�s a lot of money out there from traditional media companies looking to buy online brands, audiences and/or technologies.

Online video/video search is going to represent a signficant advertising opportunity. This is where the TV audience is eventually going.

According to a recent study from BIGresearch, 18-24 year olds are most influenced by �new media� (e.g., Internet, cell phones, MP3s, etc.) vs. traditional media (e.g., TV, print newspapers, directories and radio). That�s why Rupert Murdoch was willing to pay US$580 million for MySpace�s parent.

Simultaneously, ad/marketing firm ZenithOptimedia cut its global ad-spending forecast because of what it perceives to be waning interest in U.S. network TV advertising in favor of other media and specifically the Internet.

Broadband video/TV/video search (whatever you want to call this �space") is developing quickly. And Blinkx is an independent company that, unlike Yahoo, AOL or Google could potentially be acquired.

Post by Greg Sterling,
Source: Search Engine Journal

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