Yahoo to power in-flight Web searches

July 27, 2005

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Yahoo signed an agreement with Boeing to bring relevant Internet search services on airline flights.

Yahoo and Connexion by Boeing, today announced they have entered into a multi-year, web and sponsored search distribution agreement.

Under the terms of the agreement, Yahoo! will be the exclusive search engine on the Connexion by BoeingSM in-flight Internet service, providing airline passengers with the same highly relevant, comprehensive Yahoo! search results that they have come to rely on at home and at the office.

As a result of this agreement, passengers that connect to the Internet via Connexion by Boeing�s service will be able to conveniently conduct searches via a Yahoo search box located on the Connexion by Boeing air portal.

In response to their queries, passengers will be served Yahoo�s Web and sponsored search results via a co-branded search results page.

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Connexion by Boeing provides real-time high-speed Internet and entertainment services to airline passengers in flight.

Business and leisure travelers can use their laptops to send and receive e-mails, connect to corporate networks, watch live global television, or simply surf the web at speeds that are comparable to a home or office.

Connexion by Boeing is currently offered on more 100 routes daily worldwide and will begin offering its new Yahoo-powered services toward the end of this year.

�We live in an age of connectivity where information should be easily accessible regardless of time, location or device,� said Bill Demas, Senior Vice President, Partner Solutions, Yahoo! Search Marketing.

�This agreement highlights just one of the many exciting opportunities Yahoo! and Connexion by Boeing are exploring together to not only provide users with a world-class Internet experience no matter where they are, but to also enable marketers to reach potential customers who are searching for their products and services online.�

Source: Search Engine Journal

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