Google and Univision inks deal

July 28, 2005

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Google and Univision Online announced today that they have entered into a multi-year partnership.

The partnership combines the power of the most visited Spanish-language Internet portal with an industry leader in search technology and advertising, Google.

Through the partnership with Google, visitors to Univision.com will now receive more relevant, comprehensive, and timely Spanish-language search results optimized for quick delivery in a user-friendly environment.

The relationship also connects Univision.com users with more products and services online through targeted advertisements on the search and content pages of the website.

In addition, these ads increase the visibility of websites and advertisers serving Hispanics.

"As the most-visited Spanish-language website, Univision.com is excited to work with Google to bring the benefits of more targeted search capabilities to our users," said Javier Saralegui, President, Univision Online. "In addition, for those consumer companies not yet targeting Hispanics online, this partnership should provide additional impetus for them to develop websites in Spanish."

By combining the No.1 Spanish-language website with sophisticated and effective search technology, Univision.com and Google are taking the lead in ensuring that search becomes a more prominent functionality and effective targeting method in the Hispanic online marketplace.

"Google's agreement with the largest Spanish-language media company in the United States provides Univision's users with relevant information from search results and ads and gives our advertisers a new and targeted way to reach the Hispanic audience," said Tim Armstrong, Vice President, Advertising Sales, Google Inc.

Source: Google

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