Yahoo launches its Publisher Network Self-Serve Beta

August 3, 2005

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Yahoo has launched its beta network in the U.S. for small and medium-sized publishers.

Currently available through invitation only, as Yahoo tests and refines the new platform, small- and medium-sized publishers can easily sign up online and access new revenue sources and enhanced Yahoo! content through our new self-serve platform.

Our goal is to extend the beta to more publishers by the end of the year.

We spoke to many Web publishers throughout our alpha phase to get a sense of what you want out of a publishing platform.

Several things became clear: In addition to the obvious -- competitive revenue opportunities - you expressed a desire for more ways to enhance the content of your sites and connect with your users.

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You also indicated that you'd like more control - not only over how ads appear, but also over what types of ads appear on their sites. In addition, the publishers we spoke to expressed a need for more accessible customer service.

We heard those requests, and we've built a beta product that addresses those needs. Our new self-serve platform will offer publishers new sources of revenue, starting with our Content Match contextual advertising product, and one-stop access to unique Yahoo products, such as "Add to My Yahoo" buttons and Yahoo!'s Y!Q beta.

The Yahoo! Publisher Network self-serve beta will also offer phone and email customer service and in the coming weeks, will feature ad targeting capabilities to publishers.

And that's just the beginning. Down the road look for more opportunities through the self-serve platform that draw from other types of Yahoo! content (Think: Web search, "Add to My Web" buttons, RSS advertising, shopping, etc.).

As we gather feedback from our initial beta phase, we'll further shape and refine our new products and services to bring to the entire global publishing community.

We've already received a lot of great feedback from you, and hope that you'll continue to send us your questions, ideas and "wish lists." We hope all of our publishers, advertisers and users find the Yahoo! Publisher Network as valuable as we think it is and we can't wait to hear your comments.

Source: Yahoo's Blog

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