Google and Yahoo fighting for advertisersAugust 22, 2005 Google and Yahoo are reportedly fighting over a deal that would see them emcompassing the world of traditional media for the first time. The two search engines are each understood to have approached Trader Classified Media about a possible merger of some sort. Trader Classified Media owns about 575 print titles, ranging from Canada's "Auto Trader Magazine" to "Buy & Sell Chinese in the US". The interest by Google and Yahoo underlines the continuing land grab in the global classified advertising market and the desire of internet firms to create online communities in local markets throughout the world. Sources say that other firms, possibly including the online auctioneer Ebay, have also made approaches. The talks include the possibility of a sale of a stake in Trader, an acquisition of the entire company or a joint venture. Last Friday, Trader was valued at about E1.3 billion ($2.2 billion) when adding both classes of the company's stock together. A public row broke out last week between Google, the world's largest online search company, and Yahoo over which one boasts the greater search capability. The spat came on the first anniversary of Google's status as a public company, a birthday it marked by announcing plans to raise $US4 billion via a secondary share issue. The move fuelled speculation that the company was building a war chest for non-organic expansion. "Google is always on the lookout for interesting opportunities that complement our business and mission," a spokeswoman for the firm said, without commenting specifically on Trader. Yahoo declined to comment. Trader is controlled by its founder, John MacBain, who established the company in 1987 with three newspaper titles in Canada. The firm's operations are divided into units that include auctions, property, automotive, recruitment and technology. The group now operates in 20 countries and is actively pursuing opportunities in high-growth markets such as China. Trader invested $US193 million last month in Sou Fun Holdings, a Beijing-based online property listings business. The firm's expansion there would be seen as complementary to Google and Yahoo, both of which have recently engaged in corporate activity in that country. MacBain, who is being advised by Long Acre Partners, a London corporate finance firm, may appoint an investment bank to assist with a formal sale process. News Corporation is reported to have been interested in buying Trader in recent months but decided that the deal was too expensive. Source: The Courrier-Mail Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here. Tired of receiving unwanted spam in your in box? Get SpamArrest™ and put a stop to all that SPAM. Click here and get rid of SPAM forever! Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research. You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others. Powered by Sun Hosting Sponsored by Avantex Traffic stats by Site Clicks™Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca Call Rank for Sales toll free from anywhere in the US or Canada: 1-800-631-3221
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