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MSN launches paid-search service in France

September 26, 2005

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MSN announces its new paid-search service in France has been lauched today.

MSN says its new service will allow advertisers to target their specific audience markets based on parameters such as time, location, age and gender through direct and display ads.

First reported in March of this year, MSN's adCenter has been running since August 31 in Singapore, according to Microsoft. Trials in the U.S. will begin in October.

AdCenter can generate a profile of customers who are most likely to look for certain keywords while also suggesting ones based on the content of the advertiser's Web site, Microsoft said. Through the "campaign optimization" feature, advertisers can also change their budgets and keywords in addition to applying geographic and demographic filters.

A cost feature estimates the rank and traffic per month per keyword, according to Microsoft. Advertisers who use the system will also receive reports on its ads, including click-through rates, the company said.

Source: Info World


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