October 17, 2005

America Online is getting ready to add blog search to it's search interface.

AOL is collaborating with Intelliseek’s BlogPulse in providing the AOL Blog Search tool to it's users.

AOL has recently gotten serious about blogs with its recent acquisition of Weblogs, Inc., the blogging network, and may be looking to add more blogging offerings to its network beyond its AOL Journals.

More AOL related news also has Yahoo entering the bidding war against Google and MSN for a piece of Time Warner’s slowly healing Internet behemoth. Greg Sterling of the Kelsey Group feels that AOL has created a win-win situation for themselves with a bidding war between the major search companies:

The reported amount of the Google-Comcast bid, which Parsons has dismissed as rumor, is $5 billion (Yikes!). Whatever the reality, MSN could afford to overpay, given that it has something like $50 or so billion in cash and needs to do something to boost traffic and would love to take that relationship away from Google.

I can’t help but believe that this has all been skillfully calculated by AOL to create a bidding war. But whether that’s true or this series of events is merely serendipitious for the once beleagured portal, there appears in fact to be a bidding war and someone will ultimately buy a stake.

Source: Search Engine Journal

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