Google testing its new Click-to-Call (CTC) feature

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Google testing its new Click-to-Call feature

November 23, 2005

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Google is reportedly testing its new Pay-to-Call feature, called Google Click-to-Call or CTC.

However, note that Google is only testing this new service in just a few assigned areas of the United States.

Unlike Ingenio's Pay-per-Call (which is currently testing its service with Yahoo Local), Google's Click-to-Call (CTC) actually sets up a live phone call between the user and the online advertiser.

Google Click-to-Call advertisers only pay when the call has been made.

Google's Click-to-Call service doesn't simply serve a trackable toll free number in the Google AdWord advertisement.

Instead, the service works a bit like Estara which acts as a third party, connecting the user and the advertiser via the Google Click-to-Call Call Center, bypassing the need for multiple 1-800-numbers.

Google also does not share the user�s information with the advertiser, leaving it up to the advertiser to draw their lead information from the user after being connected via Google.

Google says "We won�t share your telephone number with anyone, including the advertiser.

When you�re connected with the advertiser, your number is blocked so the advertiser can�t see it. In addition, we�ll delete the number from our servers after a short period of time".

Source: Search Engine Journal

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