December 1, 2005

Yahoo extends its My Yahoo RSS services with the addition of RSS feeds in Yahoo Mail.

The Yahoo Mail RSS Reader offering is just one part of the RSS Alert puzzle that Yahoo has launched in its RSS Feed Alert service.

This service will allow Yahoo members to be updated via Yahoo Mail, Yahoo Messenger or SMS Messaging whenever the RSS feeds that they have set to subscribe to are updated.

The addition of RSS feeds in Yahoo Mail offers users more of a one-stop scenario of monitoring their incoming mail, top news stories, and favorite blogs.

Just as I was typing up this story and about to get lazy and just quote the Yahoo Mail press release, my Yahoo Mail Beta updated with the new RSS feed reader, so I am literally testing this live.

The default feeds in my Yahoo Mail feed reader are the feeds I subscribe to for my My Yahoo page, one for the Search Engine Journal and the other for Yahoo Sports Major League Baseball News.

I regularly subscribe to more feeds, but do so in Google Reader and Bloglines, as Yahoo has yet to win me over with their My Yahoo RSS tool.

Yahoo Mail Integration: At first glance, the integration into Yahoo Mail is quite seamless, as an “All RSS Feeds” folder is added under my new Contacts, Calendar, and Notepad folders on the left navigation bar of the new Yahoo Mail beta.

As Yahoo Mail is set to automatically update incoming emails, feeds also update at the same pace. As I write, Yahoo Mail RSS Reader has already added some Rueters and MarketWatch stories which are also part of my My Yahoo experience, but were not subscribed to as an RSS subscription option.

I’m a bit let down that Yahoo is serving me these feeds, as I have not opted in to subscribing to them (like I have with RSS) and would really like to be able to choose the feeds I’m served, not Yahoo partnered content.

Unsubscribing RSS Feeds: In order to delete these feeds from my Yahoo Mail RSS Reader, it seems that I will have to go into the My Yahoo interface and edit them there, which could take about 5 extra minutes.

An unsubscribe button would be appreciated, as one obstacle Yahoo is sure to face with their new Yahoo Mail RSS Reader is the intimacy and reliance on a web mail inbox to be personalized and secure.

By having Reuters and MarketWatch appear in my Yahoo Mail RSS Reader, I already feel a bit violated.

And as with emails, these ‘feeds’ should offer the option to easily unsubscribe without the end user having to go through multiple Yahoo pages to do so.

Source: Search Engine Journal

Increase your site traffic with a paid inclusion program

Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others.

Home | SEO Tips | SEO Myths | FAQ | SEO News | Articles | Sitemap | Contact

---

Copyright © Rank for Sales 2003    Terms of use    Privacy agreement    Legal disclaimer

       Ce site est disponible en Français