Google voted favorite search engine by sophisticated searchers

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Google voted favorite engine by sophisticated searchers

December 8, 2005

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Investment firm SG Cowen & Co. released a survey that shows sophisticated Internet users prefer Google over Yahoo, MSN or any other search engine.

The survey states that this applies mainly to Web users who have been online at least seven years or more.

SG Cowen's study, based on a survey of 1,000 Internet users, found that 60 percent of people who used Google as their primary search engine had been online since at least 1997.

Among the survey�s top-level findings and conclusions are the following:

1) The longer a consumer has been online, the more likely he or she is to use Google as a primary search engine.

2) Google users are much more likely to have an annual household income of over $60,000 than users of Yahoo, MSN, and AOL.

SG Cowen's report also argues that Google and Yahoo will subsequently increase their respective market shares going forward.

The conclusion of the report is that the more sophisticated Internet users become, the more they�re likely to use Google.

Source: Search Engine Journal

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