January 10, 2006

Google is preparing to offer free video downloads, video rentals and premium-partnered video content via its soon-to-be-launched Video Store.

Major announcements of partnered footage to be available from Google Video Store include media empires such as CBS and the NBA.

CBS plans to offer some popular programs such as CSI available for rental via Google Video Store, offering the shows via Internet much faster than it takes to get those shows out in DVD collectors editions - one day after airing.

Yahoo News also runs down other planned distribution : “Another 300 ‘classic’ CBS shows such as ‘I Love Lucy’, ‘The Brady Bunch’ and ‘Star Trek’ will be offered for download and outright ownership for the same $1.99 fee.

Other partners include the historical video archive of Britain’s ITN and selected Sony BMG videos.

Time Warner is expected to eventually participate in the video store as part of a recently expanded search and advertising deal, Google CEO Eric Schmidt added.”

Google is taking the educated 'geeky' approach to the Google Video Store launch.

It is in fact marketing such highlights of its Google Video Collection such as Star Trek episodes and Charlie Rose interviews.

Google is also targeting the mainstream with Music Videos from Sony BMG which features artists such as Beyonce, Kenny Chesney, Jessica Simpson, Shakira & Usher.

The list of content producers will also include a broad range of entertainment and educational partners.

Some of them include: BlueHighways TV, CareTALK, Fashion TV, Here! TV, HDNet, HilariousDownloads.com, Image Entertainment, iWatchNow.com, Kantola Productions, MediaZone, Plum TV, Porchlight Entertainment, SOFA Entertainment, Teen Kids, Trinity Broadcasting Network, WGBH, Wheels TV, and Wilderness Film India Ltd.

The Google Video Store also marks Google’s entry into the major entertainment market and its ability to produce revenue outside of the Google AdWords and AdSense programs, which drive the majority of Google revenue.

Almost taking a page from Apple iTunes, the Google Video Store is a first among the big portals and will solidify Google as the innovator in the video on demand download market.

Yahoo, Google’s largest search and entertainment competitor, has major partnerships for Yahoo Entertainment, such as partnerships with iFilm, Warner Brothers, Viacom, and Entertainment Tonight and do not be surprised if the Google Video Store announcement leads to some new offerings and marketing from Yahoo Entertainment.

Google Video Store downloads will be available for the iPod and PSP markets.

“iPod and Sony Playstation Portable users will also be able to download and watch any non-copy-protected content from Google Video, and even get it specially optimized for playback on their devices.”

Source: Search Engine Journal

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