IAC launches new comparison shopping tool

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IAC launches new comparison shopping tool

January 11, 2006

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IAC launches its new comparative shopping search engine.

Pronto is a free download with zero adware that you can configure to fit your online shopping habits.

One option is to have it monitor while you shop and alert you to lower prices on the Internet, which is what everyone is doing anyway.

Pronto's new system works because you are shopping around and get to a product you are interested in. Then it pops up and let�s you see what else is out there for potentially lower prices.

This saves you time because today you end up with many windows open, maybe run through shopzilla/shopping.com and a couple of others, check eBay, etc.

This sytem does all of that for you and more automatically.

Disclaimer: For full transparency, we have been working with these guys over a year to make sure the system meets the needs of merchants (large and small). So I�m admittedly not totally unbiased on the topic.

However, I am an Internet power buyer and I think as a consumer or even if you are a merchant this is a new category of online shopping system and online channel (for merchants) that will be important try, watch and maybe forge a new partnership with.

It�s going to save people a lot of time and money.

Tip of the hat to my buddy Brian Smith over at Comparison Engines. He did a stellar job of sleuthing out what was going on here and kept everyone on their toes.

Source: eBay Strategies

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