Advertising revenues increase 12 percent at MSNJanuary 30, 2006 
According to Microsoft, advertising revenues at MSN increased 12 percent in the company's fiscal second quarter. This increase was despite ongoing investments in the area Microsoft said would continue in 2006. The company's executives announced MSN's results as part of its earnings report for the quarter, which ended December 31. While overall ad revenue, including search, was up, display ad dollars saw an even bigger gain, growing 20 percent in the quarter as compared to the year-ago period. Part of that increase came via a hike in advertising rates, said Microsoft CFO Chris Liddell. Microsoft yesterday announced the promotion of Joanne Bradford to oversee a global media sales force. Total revenues at MSN, which also include subscription dollars, came in at $593 million, resulting in operating income of $58 million. That represented a 2 percent year-over-year decline in revenues, due to investments in MSN and a 33 percent decline in Internet access revenues, which was expected.  "As you know, we're in the middle of a transition," said Liddell, noting that the company is switching from Yahoo! Search Marketing ads and will soon solely display its own ads on search engine results pages. "The ramp up of a new ad platform requires significant investment for Microsoft….We are ramping up deployment by rapidly onboarding advertisers." Specifically, Liddell said the company would invest in global infrastructure to support the adCenter platform, which is in use in France and Singapore and being tested in the U.S. The company is also hiring customer service people to deal with advertisers, development talent to increase the range of capabilities and geographies served by adCenter. Microsoft recently launched a Beijing-based R&D; center, adLab, aimed at driving advertising innovation. In the search arena, the company said it would continue to invest in making its results more relevant and in introducing new verticals. Part of that strategy may involve making acquisitions, likely of small- to medium-sized firms, said Liddell. Microsoft as a whole reported revenue of $11.8 billion for the quarter, which was a 9 percent increase over the same period last year. Company executives noted it was the highest quarterly revenue in Microsoft history. Profit for the quarter was $3.7 billion, or $0.34 per share, up 5 percent from the year-ago period. Source: Click Z
Increase your site traffic with a
paid inclusion
program
 Read Serge Thibodeau's daily blogs on search engines at Serge Thibodeau Live. We strongly suggest you bookmark our web site by clicking here. Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it. Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. Click here to start your keyword and key phrase research.
You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in all the major search engines such as Google, AltaVista, Yahoo and all the others. Sponsered by Link Rent Sponsored by Avantex Traffic stats by Site Clicks™Site design by Mtl. Web D. Sponsored by Press Broadcast Sponsored by Blog Hosting.ca 
Home | SEO Tips | SEO Myths | FAQ | SEO News | Articles | Sitemap | Contact Copyright © Rank for Sales 2003 Terms of use Privacy agreement Legal disclaimer Ce site est disponible en Français |
