(Continued)     October 23, 2004 edition

We are pleased to present you with our two featured articles for this week:

1) Optimizing with relevancy in mind
In the world of search engines, keywords, key phrases and search terms are the important words or phrases that people type into the search box of major search engines, in a desire to rapidly find the products or services that interest them and that are relevant to their needs. This article will show you the correct way to optimize a website with relevant keywords.

2) Understanding search engines and how they work
Most likely, you have probably used a search engine such as Google or AltaVista, or a search directory such as Yahoo in order to help you find specific information on the Internet that is of interest to you. Did you ever stop and wonder how exactly do search engines find that information? If you are like me, you are curious in finding out more, hoping to learn additional techniques or ways that can be used in order to have your site get better visibility and popularity on the Internet.

Google stock at $200 soon?

As noted earlier, Prudential Securities on Friday morning raised its price target for Google's stock to $200 from its previous target of $130. That news was announced just before the opening of the market.

Google cited a "blowout third quarter as net revenue growth returns to triple digit." It also raised its fiscal 2004 earnings estimate to $2.62 from $2.22 and boosted 2005 estimates to $3.67 from $2.91.

Google's stock yesterday gained more than $23 representing an increase of 15.43%. Google closed at $172.43 on NASDAQ. Since Google became public in August, just two short months ago, its price has more than doubled, from its IPO price of $85.

I'm not a stock analyst, I'm an SEO. However, the question I'm asking is: can Google go to $200? It already has doubled. I thought it was expensive at $85. Now that it's above $170 I find it even more expensive.

Anyway, I'm sticking to SEO since it's what I know best.        ;-)

Well, that's it for today folks. Thanks for being here and have a great weekend everybody!     Serge Thibodeau.

Please note that I am available for SEO consultative work or to help you optimize your website for the major search engines. Feel free to contact me for an honest and fair assessment.

Note: Although I always try my best to answer each individual question that I receive, there are times when it's just impossible for me to answer every one I get, as the amount of emails sent to me keeps increasing all the time. Also, please note that, for confidentiality reasons, the names of people writing to us are never disclosed.

Serge Thibodeau, editor
The Rank for $ales Weekly Newsletter

Please send all your questions, comments or general enquiries to: questions@rankforsales.com

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Search engine industry news corner:
Read the most important search engine news that happened this week by clicking here. For the latest search engine trends, gossip, rumors, etc., visit my search engine blog at www.sergethibodeau.com

About Rank for $ales
In business since 1997, Rank for $ales is a professional search engine optimization firm involved in search engine positioning, placement and search engine marketing services. We work with small and medium size businesses, as well as with Fortune 500 companies, organizations and all levels of government.

Rank for $ales can be reached via email at info@rankforsales.com or you can call from anywhere in the US or Canada, via our toll free number at 1-800-631-3221. Our offices are located near Montreal, Quebec, Canada.

Visit our web site at www.rankforsales.com

About Serge Thibodeau
Serge Thibodeau is a professional search engine optimization consultant and practioner. Since 1995, Serge Thibodeau has been involved in some large SEO projects. Additionally, Serge was the project leader in the development of Pagina+ (tm), a powerful SEO solution for businesses and corporations of all sizes.

Pagina+™ is offered by Rank for $ale's parent company: GCIS Inc. Besides serving as editor and CEO of Rank for $ales, Serge Thibodeau currently writes professional search engine optimization articles in some of the following publications:

SEO Today (www.seotoday.com)
Business Week (www.businessweek.com)
The New York Post (www.nypost.com)
Site Pro News (www.sitepronews.com)
Lil Engine (www.lilengine.com)
ISEDB (www.isedb.com)
High Rankings (www.highrankings.com)
BusinessEvolved (www.businessevolved.com)
Search Engine Guild (www.searchguild.com)
SEO Radar (www.seoradar.com)
Search Engine News (www.searchenginenews.ca)
Search Engine Journal (www.searchenginejournal.com)
Escalate (www.escalate.ca)
Tech Blog (www.techblog.org)
Montreal Web Design (www.montrealwebdesign.org)
plus many more.

Additionally, Serge Thibodeau has successfully developed and deployed Global Business Listing, a powerful and flexible 'paid inclusion' search engine that will further increase any company's rankings and visibility in the major search engines.

On the Web, at: www.globalbusinesslisting.com

Bookmark the Rank for $ales website by simply clicking here.

Legal Notice
If you find this newsletter interesting and of value to you, you are encouraged to link to it, using a normal H REF text link. The Rank for $ales Weekly newsletter is Copyright © Serge Thibodeau, 2004. Any reproduction, full or partial is prohibited without my prior written consent. Address all enquiries for the proper and acceptable procedures regarding certain limited reprint permissions to sthibodeau@rankforsales.com

You can link to the Rank for Sales web site as much as you like. Read our section on how your company can participate in our reciprocal link exchange program and increase your rankings in the major search engines.