The importance of usability and SEO, p.3

January 24, 2008       (Updated from our previous Nov. 12, 2004 article)

Clean, uncluttered design
For some people, nothing is more frustrating than arriving at a site and not having a clue what to do next or where to go. They usually leave as fast as they came too! For that reason, avoid putting heavily animated graphics, background music or Flash movies in any part of your site. What’s more, most search engines today penalize websites that make a heavy use of animated graphics or Flash movies, since they cannot read them or understand them. It's then impossible for them to rank or index them.

A clean and uncluttered design usually wins hands down. The most simple and ‘clean’ websites are usually the ones that are visited the most, since many people seem to know they will find what it is they are looking for, and they usually come back often too.

Conclusion
You are investing a lot of time, energy, resources and money in your website. Make sure you maximize all of your investments in keeping them on your site for as long as you possibly can. Once they have bought from you, and if they liked the experience, statistics prove they will come back.

Give them a reason or two to come back. Offer them a free weekly or monthly newsletter in which you will talk of the subjects that interests them. Another way to create a lot of interest is to regularly write ‘How To’ articles, similar to this one. Most people are usually interested in learning more, and the Internet is the perfect place for this.

Make your website THEIR focal point of interest by offering your visitors what truly interests them and you will largely increase your chances of success.

<<< Previous page

Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2004

Unless otherwise specified, all content and material on this site is copyrighted by Serge Thibodeau of rankforsales.com and may not be reproduced by any means without express written permission. Using my content without permission is a theft of my work. Please contact sthibodeau@rankforsales.com to discuss certain reprint options that would be acceptable.

You can read some of Serge Thibodeau's exclusive comments that are not posted on this website. Visit his personal blog by clicking here. For hardware, software or IT-related technology questions, it is recommended you visit www.techblog.org

We strongly suggest you bookmark our web site by clicking here.

Get your business or company listed in the Global Business Listing directory and increase your business. It takes less then 24 hours to get a premium listing in the most powerful business search engine there is. Click here to find out all about it.

Rank for $ales strongly recommends the use of WordTracker to effectively identify all your right industry keywords. Accurate identification of the right keywords and key phrases used in your industry is the first basic step in any serious search engine optimization program. The keywords you think are the best may be totally different than the ones recommended by WordTracker. Click here to start your keyword and key phrase research.