Our SEO articles, resources and information section was created to
help our clients and anybody wishing to learn more about SEO get a better
understanding of the complex world of search engine optimization (SEO)
and its often obscure corners. It should give our users a better understanding of what
we do at
Rank for $ales.
In this
section, you should be able to find anything you need to know about
Search Engine Optimization (SEO) and how to make certain that your
website gets placed at the top of SERP's (Search Engine Results Pages).
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Search Engine Marketing
articles, please
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The 10 Do's and Don'ts of SEO
Here's something that is fast to read and does the job! "The 10 do's and
don'ts of SEO". Five techniques you should always do to push your site at
the top of the search engine results pages (SERP's) and keep it there, and
five things which you should always avoid doing, to protect your site from
a possible penalty or risk it from being banned altogether.
Why you should always avoid cloaking
When building, implementing or optimizing a website, you should always
avoid at all costs any form of cloaking, since those techniques are strongly
forbidden by most major search engines today, with very good reasons.
However, before I start explaining to you why you should always avoid
cloaking, let me give you a brief introduction to the rather complex world
of cloaking.
Click here
to read all about this.
Bayesian spam filters
On November 26, Stephen Lynch, journalist at the New York Post picked up
the phone and initiated a telephone interview with me about an
article
I wrote on the previous day. The article was in relationship to the current
November Google update dance, dubbed �Florida�. (Read all about Bayesian
spam filters in this article).
The Google API's and their uses
Lately, I�ve been getting a few questions about the Google API�s. Although
mostly intended for Web developers, search engine implementations or Internet
applications that query the Internet using the Google database, Google�s API
could be of some help for you, depending on your general level of knowledge
or expertise in Web technology and your programming skills.
A diamond mine, just waiting for you to harvest
You have invested considerable amounts of money in search engine optimization
for your website. You might even participate in a PPC (Pay-per-Click)
campaign or other forms of advertising. Yet, you would like to know just who,
when, how and where did they go while visiting your site. Maybe you are
also asking yourself the eternal question: Did they buy from me? If not, why
did they leave without buying anything?
How to move a website from one server to another
For some reason, you aren�t happy anymore with your current Web hosting
provider. Possible reasons might be there�s too much downtime, their servers
are overloaded and too slow, or maybe you found a better deal with even more
features elsewhere. Whatever the reasons, moving your site from one server
to another could be a very simple and easy process, provided you keep a few
important considerations in mind.
The latest on update Austin
Some of the websites that haven�t been hit too hard in Google�s Florida
update (November 2003) got hit real hard on or around January 23. Google�s
latest update is called Austin, and they are beginning to �sound�
like elections!
The Google Hilltop Algorithm
In contrast to Google's
PageRank�
algorithm, Google's Hilltop determines
the relevance and importance of a specific web page determined by the
search query or keyword used in the search box. In its basic, simplest form,
instead of relying only on the PageRank� value to find �authoritative
pages�, it would be more useful if that �PR value� would be more relevant
by the topic or subject of that same page.
How to use Wordtracker creatively
One of the most powerful tool you can use in the search engine optimization
process of any website today is Wordtracker, yet it's also one of the most
misunderstood. The only way to carefully research your keywords and to
avoid optimizing your site for the wrong search terms is to make a complete
analysis of your most common search terms used in your industry, with the
help of Wordtracker.
The new and improved Yahoo
On February 18th, Yahoo implemented serious changes to its search directory,
in an effort to better compete against Google and, to a lesser degree, MSN.
Since that day, I�ve carried out extensive testing with Yahoo and, so far, I
like the new features implemented on their search property. I think the changes
represent some positive improvements, both in the quality of the results and
in their relevancy.
The 10 Commandments to Successful SEO
Even if Google has been tweaking and fine tuning its search engine algorithms
almost daily since it started two of its largest updates ever last November and
just last January, one thing remains constant: there are things in SEO that
you need to do and others that you absolutely need to avoid. These 10
commandments will tell you exactly what to do, and how to do it.
Why SEO is a science as well as an art
By definition, SEO (Search Engine Optimization) is the science and art of
achieving higher visibility across today�s most important search engines.
Such visibility needs to be delivered to the users on a carefully selected
and pre-identified list of highly relevant keywords and key phrases to be
really effective. Discover the delicate balance between art and science, and
between man and machine in this document.
Effective domain name selection and your rankings
If you think the selection process and the name you have chosen for
that shiny new domain name won�t make any difference in the search rankings
of your new or existing website, think again. Today more than ever, all
search engines do carry a lot of weight to the keywords or key phrases
that are present in your domain name.
More on the Robots exclusion protocol
Back in the spring of 2003, I wrote an article on the Robots exclusion protocol
that generated a lot of emails and many questions. I am still getting them,
so it seems that a more extended article is warranted. Often referred to as
the Robots.txt file, the Robots exclusion protocol can be a very important
part of your search engine optimization program, but it needs to be carefully
implemented to be really successful. In this extended article, I will show
you how to do it correctly.
Risks of keyword dilution and how to avoid them
If there is one thing that can really mess up the rankings of a website,
it�s keyword dilution. I have seen sites ranking pretty well, up to
the point when somebody, either the Webmaster or its site owner would try to
�stuff� as many keywords or key phrases on one page as he or she could. This
article tells you how to avoid this common mistake and explains in detail
the right way to do it.
The top 7 SEO Myths
There are 7 top SEO myths and misconceptions we encounter everyday, out of
the more than 20. In the real, true world of
Search Engine Optimization
techniques and methods used to obtain higher rankings, there are no
shortcuts and certainly no free lunches.
Ranking for $ales
If you have done just about everything we recommend on this web site and you
still aren't happy to be number five or six in Google or number ten in Yahoo!,
then this section could help you attain your goals.
Click here to read page three
of our SEO resources and tips.
Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003
Unless otherwise specified, all content and material on this site is
copyrighted by Serge Thibodeau of rankforsales.com and may not be
reproduced by any means without express written permission. Using my content
without permission is a theft of my work. Please contact
sthibodeau@rankforsales.com
to discuss certain reprint options that would be acceptable.
You can read some of Serge Thibodeau's exclusive comments that
are not posted on this website. Visit his personal blog by
clicking here.
For hardware, software or IT-related technology questions, it is recommended
you visit
www.techblog.org
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Rank for $ales strongly recommends the use of
WordTracker
to effectively identify all your right industry keywords. Accurate identification of the
right keywords and key phrases
used in your industry is the first basic step in any serious search engine optimization program.
The keywords you think
are the best may be totally different than the ones recommended by WordTracker.
Click here
to start your keyword and key phrase research.
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