The Google Hilltop Algorithm

June 4th, 2004

Based on Atul Gupta’s great article he recently wrote on the Google Hilltop algorithm, I did a bit of research on my own and came up with this extended article of the Google Hilltop algorithm. Atul Gupta is the founder of SEO Rank Ltd. and, as he explained it in his article, the Google Hilltop algorithm played a fairly large role in Google’s November 16 update, dubbed Update Florida.

In my continuing series on the effects of the Google “Florida Update”, in my previous article, I discussed how the OOP (Over Optimization Penalty) could in some cases have been applied to certain sites that could have in fact been overly optimized on some of their main keywords. Researching and reading on the Google Hilltop algorithm, I found out that it isn’t even new- it dates back to early 2001.

As you might expect, and as is always the case, Google remains very silent on any of this, so my analysis is based on many observations and some testing, using the Google.com search engine. But before delving into how all of this may affect your positioning in Google, let me explain what the “Hilltop” algorithm is all about and how it works in Google.

Search engine algorithms in general
For those of you that may be new to search engine algorithms, I suggest you read on Google’s Page Rank™ algorithm, as a primer, and also Anatomy of a large-scale hypertext search engine, written by Sergey Brin and Larry Page, the co-founders of Google.

In its most basic form, the Google PageRank™ algorithm determines the importance and the relevance of a website by the number of links pointing to it.

Next: The definition & explanation of two algorithms >>>

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Article written by Serge Thibodeau,
President & CEO,
Rank for $ales
Copyright (c) Serge Thibodeau 2003

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